Jun 25, 2018
Are you ready for something new? Or, how about something a bit different? Then this week's episode is for you! I was so excited to talk to my guest this week, Melissa Agnes, because it was a topic I had never covered on the show and something that was completely new to me. Melissa is a brand and crisis communications expert and she knows her STUFF! There is so much great content in this episode that you're going to need to listen to it more than once. Melissa shares how to handle things when crisis occurs but, more importantly, how to be prepared to mitigate the fallout. ENJOY!
More on Melissa..
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.
In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
You can connect with her (and I suggest you do) at: https://melissaagnes.com/